Direct Mail isn’t outdated.
It’s smart strategy.
It allows your message to cut through digital noise and into your customers’ hands.
Direct Mail Works
Direct mail is proven to be an effective tool to directly influence buying decisions and increase brand awareness and loyalty. Here’s why you should consider direct mail as part of your next marketing campaign:
Sources: Lob State of Direct Mail 2025, Direct Marketing Association, USPS, EpsilonDirect mail is a high performance tool that earns attention, builds credibility and drives action. In fact, 85% of Gen Z and Millenials respond to direct mail, with 67% taking action like making a purchase or signing up for a service.
Whether you’re announcing a grand opening, promotional event or just staying top-of-mind with existing customers, direct mail creates a tangible touchpoint that drives awareness, engagement and sales.
Direct Mail Options & Services
-
USPS Every Door Direct
For affordable, targeted advertising, consider using USPS Every Door Direct Mail (EDDM). This option enables you to target prospects in specific areas in your local market without a mailing list.

-
Bulk Mailing & Envelopes
Need printed envelopes or have a complex mail project with multiple pieces? We can handle that. We’ll complete your mailing and deliver to the postal facility to save you time and hassle.

-
Variable Data
Variable data printing allows you to personalize your printed items with text, graphics and images, tailored to the individual customer or prospect to get your message across.

Your Questions, Answered
-
We handle all the popular direct mail formats, each with different advantages depending on your goals and budget.
Postcards: The most cost-effective option and great for promotions, event announcements, or "just staying in touch" campaigns.
Newsletters: Multi-page formats (typically 11x17 folded) that let you share more information—perfect for customer updates, educational content, or community news. Great for building ongoing relationships.
Self-Mailers: Brochures or folded pieces that mail without an envelope. Cost-effective and eye-catching. Popular sizes include tri-folds and z-folds.
Stuffed Envelopes: Traditional letter mail with multiple inserts. Best for important announcements, personalized offers, or when you need to include multiple pieces (letter, brochure, reply card, remit envelope, etc.).
Every Door Direct Mail (EDDM): USPS program that lets you blanket entire neighborhoods or carrier routes without needing a specific address list. Perfect for local businesses wanting to reach everyone in a geographic area.
Not sure which option to use? We'll help you choose the format that best fits your message, audience, and budget.
-
We handle the entire mailing process from start to finish so you don’t have to go to the post office. Here's what we do for you:
Full-Service Mailing (our most popular option):
Print your materials
Prepare mail according to USPS regulations
Sort and bundle for postal discounts
Complete all required postal paperwork
Deliver directly to USPS on your behalf
Provide tracking info and postal confirmation
You approve the design, we handle everything else. Your mail goes from our print shop directly to the post office, and you get a confirmation once it's delivered.
Or, if you prefer: We can print your materials and you can pick them up to mail yourself (though most customers prefer we handle it as it's more convenient and we qualify for bulk postage discounts).
Timeline: Once you approve your proof, we typically have mail delivered to USPS within 5-7 business days, depending on the quantity and complexity of the project.
Bottom line: The entire mailing process is done for you. You focus on your message and offer; we handle all the printing and postal logistics.
-
Postage is charged at actual USPS rates (we don't mark it up), but we can definitely help you save 20-40% with smart planning.
How we reduce your postage costs:
1. Bulk Mail Qualification We presort your mail to meet USPS bulk rate requirements, which offers significant discounts over standard postage. We handle all the paperwork and sorting, you get the savings.
2. Format Optimization Standard-sized postcards and letters qualify for lower rates. We'll recommend sizes that maximize impact while minimizing postage.
3. EDDM for Geographic Campaigns Every Door Direct Mail often has the lowest postage rates if you're targeting specific neighborhoods.
4. Weight Management Paper selection affects postage. We'll help you choose materials that look and feel premium without pushing you into a higher postage bracket.
What you pay: Print costs + mailing services + actual USPS postage. Everything is itemized in your quote, no hidden fees or markups on postage.
Our postal expertise saves you money through proper formatting, presorting, and choosing the most cost-effective mailing class for your timeline and goals.
Want to know exact costs for your project? Give us your quantity and format and we'll provide detailed pricing.
-
Absolutely! In fact, personalized direct mail typically gets 2-3X better response rates than generic pieces.
Types of personalization we offer:
Basic Personalization:
Individual names and addresses printed onto each piece
Custom salutations ("Dear John" vs. "Dear Valued Customer")
Advanced Variable Data:
Personalized images or text
Unique URLs or QR codes for individual tracking
How it works: You provide a data file (Excel or CSV) with the information you want personalized, and we merge it into your design. Each piece prints with unique information automatically.
What makes this powerful: People respond to mail that feels personally relevant. "Dear Sarah" gets better results than "Dear Neighbor."
We make it easy: Just send us your data file and tell us what you want personalized. We'll set up the variable data merge, show you samples, and make sure everything looks perfect before printing.
The best part? Variable data printing doesn't significantly increase cost—you get dramatically better results for essentially the same investment.
Whether you want simple name personalization or sophisticated variable content, we handle the technical details so each recipient feels like you're speaking directly to them.